Flaska Organic in buygreen.com

Flaska Organic Green Products Standard Certification About a year ago Flaska’s representative in USA contacted a web retailer www.buygreen.us, specialised in selling green product. Our goal was of course for Flaska to be listed among the numerous environmentally friendly products found on their webpage.
After a while of waiting they responded and let us know that all the products in their web shop have to go through a thorough procedure where they are checked for their performance during material sourcing, manufacturing and disposal phases.

Of course we applied with our environmentally friendliest product Flaska Organic. And succeeded big time! Flaska Organic received a high grade – 81 and will soon be listed in their web shop. We are proud of it and hope other Flaska’s will follow soon.

Flaska Organic

(Re)Flaska

Gallery

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Well his project was really fun. We were thinking what to do with our neoprene sleeves that have some sort of technical issues and were therefore unusable. Of course we didn’t want to dispose them, and recycling neoprene is also … Continue reading

A month of cycling for Flaska team

Flaska team is cycling

Flaska team is cycling

We’re done. We cycled to work for a month. 5 members of Flaska team took part and had great fun. 68 out of 108 trips (so almost 2/3) were made by bike – the ones that weren’t were due to bad weather or important meetings we had to drive to. Showing up sweaty at a meeting is still not our thing :).

This added up to 533 km, or a reduction in GHG emissions we caused by 114 kg CO2e. Congrats to everyone. Urša was the absolute winner – she cycled to work 19 out of 23 times.

During the ‘project’ we still had to ‘deliver’ kids to kindergarten and shopped for necessities as well as conducted other everyday to-do’s. So it’s doable.

It was a great experience overall. Urša, Jure and Zdenka even decided to continue the project and are taking part at a national project that encourages cycling to work called V troje.

Flaska cycling team

We’re cycling… To work. For a month. Flaska bottle is a sustainable product that helps people live a healthier and environmentally friendlier life. This is also our company’s vision. But is that all we can do?

Flaska team is cycling to work

Certainly not. Doing good through a product is great, but we decided to try to ‘improve’ Flaska team’s impact as well and to reduce our environmental footprint. Commuting was an obvious way to start since it contributes a significant part of our company’s carbon footprint.

So we decided to cycle to work for a month and then calculate the reduction. But we also want to see how it works – how much do we have to change our daily routines and how much this will bother us. Check back in a month or so to see the ‘results’:)!

Crowdsourcing the new Flaska design

Crowdsourcing starts with decentralization, by sourcing tasks traditionally performed by specific individuals to a group of people or community (crowd) through an open call.

http://en.wikipedia.org/wiki/Crowdsourcing

 When a decision to launch a new line of a certain product is taken the next seemingly logical question is: ”Who is going to design it?” Usually companies get in touch with a design agency or a free-lance designer and jointly create a new design. At Flaska we receive a lot of comments, recommendations and ideas about our water bottles almost on a daily basis (of course also critics, but these not as often as the former, thankfully). It is obvious that people kind of like Flaska bottle, that it means more than an ordinary object to them. Why would they otherwise bother mailing their ideas for improvement etc.?

Flaska Neo Design 2012 collection

I can’t even remember who came up with the brilliant idea of having a public tender for our new Flaska neo Design collection 2012. We decided to invite everyone interested. No limitations. Well, there needed to be some limitations (or better said directions) set due to the technical characteristics of our print technique – flock. But anyway – we wanted as many people as possible to take part in the project. Everyone – even those without any experience in designing stuff, but especially ones who like Flaska bottles a lot and want to be part of its future looks. And we pulled it through. Without realising it we joined the trend of crowdsourcing.

Creating and developing your product with the help of crowd is a sensible thing, since you learn a lot about people’s tastes, desires and preferences along the way. Without any surveys or analyses, just by listening and observing. But it’s a fun thing as well. We received more than 300 samples from 56 authors, communicating directly to every one of them. I confess – it was a bit overwhelming. Dealing with the project at the busiest time of the year sometimes left us wondering whether it was a very smart thing to do after all. But at the end we are sure it was worth it. Not necessarily easy or cheap – but definitely worth it!

Authors of the new Flaska collectionWe learned a lot, we had fun, and at the end we met all of the winning authors. All of them women, but all with different stories! Thanks and congratulations again! You are all very welcome to participate when we decide to ride the crowdsourcing wave again!