Do the stars really know?

I have had a mixed attitude towards horoscope since my childhood. The idea of some ‘great force’ or destiny having such an influence on my personality and life in general never appealed to me. I like to think I have things under control.

While growing up we of course get to know ourselves better and better. I am quite sure I managed to get to understand most of my personal characteristics – the positive and less positive ones, the visible (or public) ones as well as those hidden inside of me. Where am I heading? Comparing my personal characteristics (ones that I’m aware of) to the ones most commonly stated about my sign (I forgot to mention I am a Cancer) most of them actually fit! Is it just a coincidence or is there actually more in stars reading that I am ready to accept. Something I still need to get done with. But enough of my personal dilemmas :).

The reason I am writing about Horoscope is the new Flaska bottle collection. You guessed – it’s the Flaska Horoscope collection. 12 astrological signs means 12 different Flaska bottles. Together with an optional name printing it really becomes a personal water bottle. Flaska – your portable (and personal) water spring, as we like to describe it.

But there’s more to it. Designs are not just some lame symbols copied from a T-shirt on the local flea market. That would be boring. And we don’t like Flaska bottles to be boring.  We decided to make them fun. We decided Nina, a young designer (we met her during our public tender for the new Neo Design collection), is the person who can make astrological signs fun, wicked and a little bit unconventional.

Flaska Horoscope collection

So here they are. What do you think? My opinion is that this Horoscope collection will appeal even to those that aren’t big horoscope fans. Hey, even I can’t wait to get a hold on my Flaska Cancer. Or will it be some other symbol which I like better? Should I decide for my assigned symbol or for my personal choice? Again me and my dilemmas 🙂

Crowdsourcing the new Flaska design

Crowdsourcing starts with decentralization, by sourcing tasks traditionally performed by specific individuals to a group of people or community (crowd) through an open call.

http://en.wikipedia.org/wiki/Crowdsourcing

 When a decision to launch a new line of a certain product is taken the next seemingly logical question is: ”Who is going to design it?” Usually companies get in touch with a design agency or a free-lance designer and jointly create a new design. At Flaska we receive a lot of comments, recommendations and ideas about our water bottles almost on a daily basis (of course also critics, but these not as often as the former, thankfully). It is obvious that people kind of like Flaska bottle, that it means more than an ordinary object to them. Why would they otherwise bother mailing their ideas for improvement etc.?

Flaska Neo Design 2012 collection

I can’t even remember who came up with the brilliant idea of having a public tender for our new Flaska neo Design collection 2012. We decided to invite everyone interested. No limitations. Well, there needed to be some limitations (or better said directions) set due to the technical characteristics of our print technique – flock. But anyway – we wanted as many people as possible to take part in the project. Everyone – even those without any experience in designing stuff, but especially ones who like Flaska bottles a lot and want to be part of its future looks. And we pulled it through. Without realising it we joined the trend of crowdsourcing.

Creating and developing your product with the help of crowd is a sensible thing, since you learn a lot about people’s tastes, desires and preferences along the way. Without any surveys or analyses, just by listening and observing. But it’s a fun thing as well. We received more than 300 samples from 56 authors, communicating directly to every one of them. I confess – it was a bit overwhelming. Dealing with the project at the busiest time of the year sometimes left us wondering whether it was a very smart thing to do after all. But at the end we are sure it was worth it. Not necessarily easy or cheap – but definitely worth it!

Authors of the new Flaska collectionWe learned a lot, we had fun, and at the end we met all of the winning authors. All of them women, but all with different stories! Thanks and congratulations again! You are all very welcome to participate when we decide to ride the crowdsourcing wave again!

Why blog now?

.. that is now the question. Why start blogging when already everybody seems to be doing it? To be trendy? No, too late for that. Because we have too much time? Thankfully not 🙂

We are doing it because we realised that blog is a perfect medium to communicate our thoughts, ideas, opinions and knowledge that would otherwise be left somewhere in the twilight zone. Because we like to discuss things that are partially connected to what we do, but do not necessarily represent a news, or mailing or FB status suitable material. Because discussing important issues loosely is sometimes more effective, than being all serious about it.

You can check out who we are, what we do on our company’s web page www.flaska.eu or on the Why we write page. You will also find more details about our product on the web page mentioned above.