In this article I want to describe the background of such a project. I have to tell you it’s really interesting. Creating your own cartoon – this might be a dream come true for a lot of people. It certainly was for us. Please watch the Meet Flaska! animated clip bellow and welcome to read on afterwards.
We cooperated with Studio Sanda on this project. We are really satisfied with their work and can only recommend them if you are considering a similar project. The process was very well planned. We followed the usual Studio Sanda’s process steps:
Step 1: Defining the content
Step 2: Drawing of the sketches and illustrations
Step 3: Creating the animation
Step 4: Adding background music and speech
Step 5: Postproduction and finalisation of the clip
Simon from Studio Sanda at work
This is how we visualised the fact that Flaska is made from glass – an environmentally and health friendly material
How to visualise the water structuring function? A tough one…
I like this one – how to symbolize the individual materials the protective sleeve is made of
The whole project was something new and exciting for us. First deciding what the best way to present a glass reusable water bottle with a special feature was. Choosing the background music and voiceover was really fun. Deciding on how to visualise individual features or benefits. Cooperating in the process of visualisation. It was great. And I hope you find the end result great as well.
About a year ago Flaska’s representative in USA contacted a web retailer www.buygreen.us, specialised in selling green product. Our goal was of course for Flaska to be listed among the numerous environmentally friendly products found on their webpage.
After a while of waiting they responded and let us know that all the products in their web shop have to go through a thorough procedure where they are checked for their performance during material sourcing, manufacturing and disposal phases.
Of course we applied with our environmentally friendliest product Flaska Organic. And succeeded big time! Flaska Organic received a high grade – 81 and will soon be listed in their web shop. We are proud of it and hope other Flaska’s will follow soon.
Well his project was really fun. We were thinking what to do with our neoprene sleeves that have some sort of technical issues and were therefore unusable. Of course we didn’t want to dispose them, and recycling neoprene is also … Continue reading →
We’re done. We cycled to work for a month. 5 members of Flaska team took part and had great fun. 68 out of 108 trips (so almost 2/3) were made by bike – the ones that weren’t were due to bad weather or important meetings we had to drive to. Showing up sweaty at a meeting is still not our thing :).
This added up to 533 km, or a reduction in GHG emissions we caused by 114 kg CO2e. Congrats to everyone. Urša was the absolute winner – she cycled to work 19 out of 23 times.
During the ‘project’ we still had to ‘deliver’ kids to kindergarten and shopped for necessities as well as conducted other everyday to-do’s. So it’s doable.
It was a great experience overall. Urša, Jure and Zdenka even decided to continue the project and are taking part at a national project that encourages cycling to work called V troje.
When a decision to launch a new line of a certain product is taken the next seemingly logical question is: ”Who is going to design it?” Usually companies get in touch with a design agency or a free-lance designer and jointly create a new design. At Flaska we receive a lot of comments, recommendations and ideas about our water bottles almost on a daily basis (of course also critics, but these not as often as the former, thankfully). It is obvious that people kind of like Flaska bottle, that it means more than an ordinary object to them. Why would they otherwise bother mailing their ideas for improvement etc.?
I can’t even remember who came up with the brilliant idea of having a public tender for our new Flaska neo Design collection 2012. We decided to invite everyone interested. No limitations. Well, there needed to be some limitations (or better said directions) set due to the technical characteristics of our print technique – flock. But anyway – we wanted as many people as possible to take part in the project. Everyone – even those without any experience in designing stuff, but especially ones who like Flaska bottles a lot and want to be part of its future looks. And we pulled it through. Without realising it we joined the trend of crowdsourcing.
Creating and developing your product with the help of crowd is a sensible thing, since you learn a lot about people’s tastes, desires and preferences along the way. Without any surveys or analyses, just by listening and observing. But it’s a fun thing as well. We received more than 300 samples from 56 authors, communicating directly to every one of them. I confess – it was a bit overwhelming. Dealing with the project at the busiest time of the year sometimes left us wondering whether it was a very smart thing to do after all. But at the end we are sure it was worth it. Not necessarily easy or cheap – but definitely worth it!
We learned a lot, we had fun, and at the end we met all of the winning authors. All of them women, but all with different stories! Thanks and congratulations again! You are all very welcome to participate when we decide to ride the crowdsourcing wave again!